ABOUT US

Beth and Tze are a creative duo specialising in end-to-end social content creation that resonates authentically with the Gen Z audience.

Having met in the industry, where we spent several years co-art directing social campaigns, we developed a seamless creative shorthand. Embedded in youth culture and contemporary style communities, we understand how digital audiences actually behave. We translate  these real-time behaviours into organic, highly resonant content that gives brands true cultural weight and relevance.

BETH CHENG | ART DIRECTION & STYLING

With eight years of industry experience, Beth brings an editorial eye to digital content. Her background includes roles as an In-House stylist at Net-a-Porter and Threads Styling, and Content Editor at TOTEME, where she art directed the brands social content. Beth oversees visual strategy, casting, and styling, ensuring every asset feels elevated and aligned with the brand's core identity.

@bethchengx

Tze is a director and digital content specialist with eight years of experience. Her extensive freelance career for global fashion brands coexisted alongside her three years co-art directing at Threads Styling. A true native to the space, Tze has cultivated her own community online, growing her personal channels to over 200,000 followers. Combining a deep understanding of social-first pacing with technical expertise, Tze handles direction, cinematography, and post-production editing, translating high-end concepts into engaging, contemporary video and still formats.