ABOUT US

Lucky Convenience Store is a creative duo (Beth and Tze) specialising in end-to-end social content creation that resonates authentically with the Gen Z audience.

Having met in luxury fashion industry, where we spent several years co-art directing social campaigns, we developed a seamless creative shorthand. Embedded in youth culture and contemporary style communities, we understand how digital audiences actually behave. We translate these real-time behaviours into organic, highly resonant content that gives brands true cultural weight and relevance.

BETH CHENG | ART DIRECTION & STYLING

With eight years of industry experience, Beth brings an editorial eye to digital content. Her background includes roles as an in-house stylist at Net-a-Porter and Threads Styling, and content editor at TOTEME, where she art directed the brands social content. Beth oversees concept, visual strategy, casting, and styling, ensuring every asset feels elevated and aligned with the brand's core identity.

@bethchengx

Tze is a director and digital content specialist with an extensive freelance career working with global fashion brands. A true native to the space, she has cultivated her own community online, growing her personal channels to over 200,000 followers. Combining a deep understanding of social-first content with technical expertise, Tze handles direction, cinematography, and post-production editing, translating high-end concepts into engaging, contemporary video and still formats.